Company Profile


To be the how-to consulting firm that equips and encourages leaders at every level with:

Our solutions and tools are based on proprietary, field-tested models designed to boost results through better planning, engagement, culture, accountability and execution.  These models are highlighted in 15 popular leadership books that have been translated into 10 languages.

We always strive to be:


  • Provide clear and proprietary models to more easily tackle everyday leadership challenges.
  • Deliver simple tools to help leaders quickly take action and achieve their goals.


  • Understand the common challenges and goals we all have.
  • Be accessible to those who support us.
  • Remain humble in our advice.


  • Bring hope and encouragement to others.
  • Be catalysts for positive change and excellence.


The L Group LogoThe Name

The name of our firm is based on the three level of Leadership: Personal, Team and Organizational.

The L Group (noun): identified by a Group of L's. Specifically, our logo contains three aligned L's representing the three integrated levels of leadership that drive success from the inside out:

  • Personal Leadership
  • Team Leadership
  • Organization Leadership


The L Group, Inc. was founded in 1999 as a consulting firm focused on growing leadership and leading organizations. The company has consistently grown and evolved. The firm has served a variety of world class organizations including Fortune 500 companies and many smaller ones. We have worked in virtually every industry including retail, energy, services, financial, manufacturing, healthcare, education and faith-based organizations.



John C. Maxwell Leadership Award
Lee Colan was recognized as a Top 100 nominee.

Leadership Excellence Award,
The L Group was recognized as #8 nationally for midsize service providers.

Global Leadership Award nominee, Thinkers50
The Thinkers50 Awards are widely regarded as the "Oscars of management thinking."

Best in Leadership Development, Leadership Excellence Magazine
The L Group was recognized as #31 nationally.

Top 10 Books for Managing in Tough Times, CIO Insight
Engaging the Hearts and Minds of All Your Employees



  • Consulting: Our top-notch consultants deliver cut-through-the-clutter insights that drive results for your team.
  • Speaking: Engage your team with passionate delivery and equip them with practical tools.
  • Executive Coaching: Our advisors help senior executives boost organizational, team and personal performance.
  • Resources: Rapid-read books, ready-to-use PowerPoints, training kits, audio programs, leadership assessments and note cards and posters to reinforce your values.
  • Training: Rely on our certified facilitators (English or Spanish speaking) or use our just-add-water training kits for internal delivery.

Our Work

All of our solutions are based on proprietary, field-tested models designed to boost business results through better execution and engagement.

Download our "Solutions At-a-Glance" PDF for a quick view of our solutions and benefits to your business. Here is a sampling of clients we have served.

Please explore these areas of our site:



One of the ways we stay connected to our many clients and friends of the firm is via our newsletter. If you are interested in hearing our latest insights on leadership, strategy, execution, engagement and many other topics, sign-up for The Leadership Letter.

I enjoy all of your newsletters and videos. Keep them coming; they absolutely 'make my day!!
Luv, Colleen

Colleen C. Barrett
President Emeritus, Southwest Airlines Co.